online focus groups | market research | online research | qualitative focus group research | focus groups

 


audio 'talkie' online focus groups audio

live insight into the needs, views and behaviours of your target audience

Qualitative market research agency Mindspace provides in-depth customer insight using focus groups and depth interviews, and also online focus groups.

For our online focus groups we use the principles of web-conferencing. Respondents talk together on the phone while viewing the moderator's screen, combining the best of face-to-face, telephone and online research methodologies. Find out more about how it works


Whether using face-to-face or online, our remit is to explore and feed back to you anything that involves understanding what your customer thinks - and why. This insight will enhance your knowledge and provide you with sound marketing guidance and business direction.

 

We specialise in helping develop your business:
 - customer opinion surveys
- developing new business ideas
- testing advertising, direct mail and promotional materials
- logos and brands
- corporate 'health checks'
- booklet and brochure testing
- new product development
- feedback on websites
- customer panels
- packaging design
- questionnaire design - and more.

 

The online audio methodology has been endorsed International Journal of Market Researchby the International Journal of Market Research (May 2009) which examined audio online focus groups and nominated them as more effective than face-to-face focus groups.

 

The study showed that the online audio method is proven to:
- generate more information than face-to-face focus groups
- generate higher quality information given the same time frame
- enable more interaction with group members
- result in participants being more satisifed with the discussions and enjoying the research process more

info@onlinefocusgroups.co.uk
01337 810494

 

WHAT ARE WE ESPECIALLY GOOD AT?

Among other things, we are experts in testing marketing communications - ads, logos, creative evaluationbrochures, direct mail, email mailshots, correspondence etc.

The usp of our online focus group system is that it allows people to focus very specifically on executional detail as well as more general communication criteria, in a way that other research methods cannot achieve.


The software allows us to zoom right in on features in a way that is not possible using ordinary concept boards, ensuring that people are really focused on the issue or idea. Also respondents can suggest amendments that can be made there and then for consideration, so it's a consistently creative and exploratory process.


As well creative research, our online groups can be used just as effectively for any other qualitative research project by using the screen to bring up issues for general discussion and encouraging involvement with the use of whiteboards and various projective exercises. Often they are more effective than face-to-face methodology, and definitely quicker and more efficient.


Run by a professional and experienced moderator, audio online focus groups provide Mapping exercise the same depth of discussion and insight as face-to-face and telephone qualitative research, using involving and searching projective techniques as well as normal exploratory discussion.
More info on online groups




A live demo takes about 15 minutes. All you need is a phone and a pc and you'll see how effective it is.
Contact us for a free live demo, tailored to your market.

online focus groups - bring online research to life.

Audio online focus groups were developed by Clare Wade of Mindspace in response to her observations of the apparent limitations of text-based online focus groups. Qualitative research succeeds best where a relationship can be built between the research group moderator and the focus group respondent. Therefore being able to have a live conversation seemed to be a very important part of the research interview process, rather than relying solely on typing on the screen.

The Mindspace team set up back-end software to run in conjuction with a web-conferencing facility, so that the market research focus groups could be as involving and as live as face-to-face research groups. During an online marketing research session the researcher can show any number of different screens in different formats to the qualitative research respondents, allowing them to focus in very closely and visually on what is being discussed.

The focus group interviews are av recorded so they are transcribed while watching the screen action. A Mindspace moderator will transcribe their own online focus groups so they are very in touch with the feedback and research findings. The focus group research debrief is highly visual as it uses example screens from the online focus group session.

Audio online focus groups ensure that nothing is compromised by doing the qualitative research online.

MORE ABOUT ONLINE GROUPS AND CREATIVE PRE-TESTING

For more information about qualitative research click Mindspace

online focus groups - close focus in market research